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budget web hosting front page budget web hosting front page In simple words, Click fraud means that someone is cheating you and that you pay too much for your pay per click campaigns. Who is doing that? Three main groups click on pay per click ads, without real interest in the offered goods: People who join Google AdSense or other per click affiliate programs click on the ads on their own web site to make a little income. Often, these people cooperate with other webmasters to click on each other's ads. Some unethical companies click on the pay per click ads of competitors to drive up their advertising costs. Companies (often in India, Russia and China) hire people who are paid to click on ads.

budget web hosting front page Google and other search networks provide refunds to advertisers when click fraud has been discovered. Google and Overture employ "fraud squads," or teams of people dedicated to fighting click schemes. But at least two marketing executives say such countermeasures are missing fraudulent clicks that are responsible for between 5 percent and 20 percent of the advertising fees paid to all search networks. This is a huge problem. There is no "pay per click" Company denying that click fraud exists.

budget web hosting front page Web analytics companies estimate that the 50% of all click activity is fraudulent. This means that your pay per click marketing activities are half effective as they could be because of click fraud. Overture spokeswoman Jennifer Stephens refutes that in estimate, the numbers likely represent acts of fraud that are ultimately caught. She added that Overture filters most fraudulent clicks with the best antifraud system in the industry, which combines technology and human analysis. Most advertisers are aware of the click-fraud issue but have not delved into it because of the technical complexities involved.

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